Award-winning content creation
Hello, I’m Michelle
What I do
I’m a copywriter in Melbourne. I create marketing and technical content for big & small companies – typically in hi-tech industries. I write web content, printed publications and video scripts. Sometimes I even help companies build their content strategy, drive SEO, and create their entire information architecture. Science-trained, I can translate the technical into easy to read content that sells, convinces or helps. I’ve even pretty good at project management and tech-stuff such as implementing software systems.
Blog Articles
I research and write a wide range of content, from the hi-tech to blog posts aimed at consumers.
SEO Strategy
I can advise on the SEO strategy you should use to boost Google rankings.
Information Architecture
Dog, cat, parrot, banana. See how jarring it is when information isn’t organised in a logical way or in the way your customers think? I can help with that!
Content Strategy
Content development is time consuming and requires specific skills (you’ve probably discovered that, which is why you are reading this). It’s important to focus your resources on content that will help you meet your business objectives, not lie unread inside the newsletter that someone in your organisation thought was a great idea.
Procedures & Instructions
Having instructional documents that people can actually use to complete tasks will save on training costs and make your customers happy.
Creative Copywriting
Not many people can write killer copy about technical topics. It takes a technical brain to understand the concepts and a creative one to write the words that will engage an audience.
Increase Conversion Rates
You’ve paid for the click, now let’s convert. A carefully crafted landing page can make a HUGE difference to the number of visitors who convert to customers.
Reduce Bounce Rate
Engaging people who visit your website is CRITICAL for both converting them to customers and to boost your search engine rankings. Content on your web pages has to engage, educate or entertain. Sounds easy, but it isn’t!
Drive More Traffic
You know what they say… ‘content is king’. Having content on your website that customers really want will drive traffic and build your authority in your niche.
My Work
Awards
Winner
Golden Quill Award
I was part of the small team awarded a prestigious Golden Quill Award by the International Society of Business Communicators in 2009. This award recognizes and awards excellence in strategic communication worldwide. The winning communication elements were part of a large relocation and building fit out project that created a new global headquarters for Amcor in Melbourne.
Finalist
Marketing Excellence Award
An online marketing campaign that I created and implemented was a national finalist in the Australian Marketing Institute’s Awards for Marketing Exellence.
